On the journey from Shrewsbury to Amsterdam my boss, Emma, asked what I had hoped to see in the week that lay ahead. I thought for a moment and answered, “clogs…drugs…and whores.”
“Right,” she responded. “I sort of meant at the conference…?”
“Yeah, of course,” I said, sheepishly. “Um…”

We’re here for Picnic ’06, Amsterdam’s annual event for people interested and involved in cross media content and technology. It’s part of Cross Media Week and, by the looks of its programme (which includes keynote presentations from MTV, Pixar, and craigslist.org) should be fantastic.

In the spirit of ‘cross media’, ‘web 2.0’ and other sort of faddish buzzwords, I’ll be keeping you updated via my blog and my Flickr, bringing you highlights of the conference and whatever else I might see in the week that lies ahead.