Clever marketing ploy? Or dumb oversight? The Shrewsbury Theatre Guild attracted some less gruesome attention to the crime capital of the county this week when its adaptation of an 18th Century novel was mistaken for Welsh balladeer and heartthrob, Tom Jones.

“Tom Jones here!” the banner, somewhat misleadingly screamed, as it hung by the Castle, prompting middle aged women across the county to rush out, buy tickets and lob some knickers in excitement.

“Can you believe Tom Jones is playing here?” Even Shrewsbury’s young began to ask, having only been witness to one other pop music event in their lifetimes – the not unusual arrest of Pete Doherty for possession of Class A drugs.

There were, however, some non-believers. “So some big name is booked to play Shrewsbury. Big deal,” said one man. “He’ll only cancel. What’s new…?”

The Pussycat Dolls in the Quarry?

“Whoah-oh-whoah-oh-whoaah-ooh,” said the Theatre Guild, when asked to comment.

It has subsequently added inverted commas to the title of its play, adding that the overwhelming interest in tickets was “a bit unusual.”