There is one phrase that encapsulates all the things I hate, three words, four syllables and all walls of a nutshell, in which tabloid newspapers, eighties softrock and ITV can be found. Simply the Best is that phrase, was a big hit for Tina Turner in the Eighties, is the slogan of small businesses nationwide, and the name of a new ITV game show designed to pull viewers back to the once primetime Saturday night slot. It comes hot on the heels of a Channel 4 documentary, Who Killed Saturday Night TV?, and hopes to resurrect ratings by enlisting the cheekiness of Phil Tufnell and the breasts of Kirsty Gallacher, which are – frankly – worthy of the phrase and reason enough (or alone) to tune in tomorrow at 7:30pm.

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